SOFT SAVING: A LIFESTYLE SHIFT FOR GEN Z

Soft Saving: A Lifestyle Shift for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: make steadily, save boldy, get a home, and prepare for retirement. However Gen Z is approaching money with a fresh viewpoint. Instead of focusing entirely on long-term build-up, this generation is focusing on equilibrium, well-being, and

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